
TWISTED GLACIER BREWING CO.
PRODUCT LAUNCH EVENT
Twisted Glacier Brewing Co. is an up-and-coming brewery in Appleton, WI. Their fresh take on flavors draws a crowd, and the company's branding features a bright blue swirl—that's how you know it's Twisted.
For this self-directed concept project, I ideated a logo for the ficticious brewery and expanded the visual identity across multiple applications. This included beer labels and event ephemera that might be given out at a launch or tasting event. This project allowed me to explore how a cohesive brand system can convey personality, stand out on shelves, and create a memorable experience for customers.

PROJECT BRIEF
BEER LABELS


Brewery Name
Batch Number & Bottle Date
Name & Address
Alcohol Content
Class Designation
Animal Fact
Beer Name
Company Logo
Net Contents
Snowbear Beer Label Illustration


Whale of a Tale Beer Label Illustration
Lonewolf Beer Label Illustration
EVENT ITEMS

Event Wristband with built in drink tickets

Beer Carrier - Flat
Holds one of each new beer

Beer Carrier - In Use

Event T-Shirt

Water Bottle

Coasters