Twisted Glacier Brewing Co. is an up-and-coming brewery in Appleton, WI. Their fresh take on flavors draws a crowd, and the company's branding features a bright blue swirl—that's how you know it's Twisted.

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For this self-directed concept project, I ideated a logo for the ficticious brewery and expanded the visual identity across multiple applications. This included beer labels and event ephemera that might be given out at a launch or tasting event. This project allowed me to explore how a cohesive brand system can convey personality, stand out on shelves, and create a memorable experience for customers.